Brazil is the Latin America’s country that has presented in recent years the highest rate of growth in the market of the direct marketing. And one more time surpasses the expectations and proves the forecasts growth of the sector. With special prominence for the development of the activities of digital marketing and callcenter, the celebrationContinue reading “Direct marketing awards in Brazil unveils best strategies”
Category Archives: Business
Carrefour merging in Brazil?
Two recent news about Carrefour’s operations in Brazil. A possible merger with Grupo Pão de Açucar and the deal with Itau Unibanco, which bought 49% of the French retailer’s bank. According to Dow Jones in Paris, Carrefour SA may seek to merge its Brazilian unit with Brazil’s largest retailer – Grupo Pao de Acucar. CarrefourContinue reading “Carrefour merging in Brazil?”
Germans pitching for the World Cup and the Olympic Games
Brasilia – The German President, Christian Wulff, said on Thursday that his country is interested in working in project for the World Cup in 2014 and for the Olympic Games of Rio 2016. Wulff also remarked that currently more than 1200 German companies operate in Brazil, which proves the strong bilateral ties between the twoContinue reading “Germans pitching for the World Cup and the Olympic Games”
Brazilian studios want to compete with Dreamworks and Pixar
With an eye in the global market for animation, which exceeds U.S. $ 128 billion annually, Brazilian producers and studios are starting to prepare their internationalization. A success case The animation Rio topped the weekend box office of Pixar classics like Toy Story and A Bug’s Life , according to figures from Box Office Mojo . Most watched film in the United States inContinue reading “Brazilian studios want to compete with Dreamworks and Pixar”
A foreign impression on Brazilian attitude about upfront fee
When doing cross culture business, some things become very important. Fees are one of them. The modus operandi in each culture varies substantially. The question of upfront fees can become an issue that will interfere in the deal itself. If things are not clear, it can simply soar. That is particularly true in Brazil. In an AllContinue reading “A foreign impression on Brazilian attitude about upfront fee”