Tag Archives: Marketing

Colombian equity fund getting to Europe. A lesson to Brazilians

Posted on January 18, 2012 by Hildete Vodopives

Citywire today brings the news that Colombian asset manager Bolsa y Renta (ByR), has brought its “flagship domestic equity offering” to Europe in response to growing demand among institutional investors for local country specialists. The group says it is the first to offer singular access … Continue reading →

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Keep walking, Brazil

Posted on December 31, 2011 by Edson Warren Soares

2011 was a good year for Brazilian advertising. Among some very interesting campaigns, it is worth mentioning NeoGamaBBH’s for Johnnie Walker. It was the first time that the famous whisky house produced a campaign exclusively for a country. The interest of … Continue reading →

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Direct marketing awards in Brazil unveils best strategies

Posted on June 1, 2011 by Edson Warren Soares

Brazil is the Latin America’s country that has presented in recent years the highest rate of growth in the market of the direct marketing. And one more time surpasses the expectations and proves the forecasts growth of the sector. With … Continue reading →

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