Citywire today brings the news that Colombian asset manager Bolsa y Renta (ByR), has brought its “flagship domestic equity offering” to Europe in response to growing demand among institutional investors for local country specialists. The group says it is the first to offer singular access to Latin America’s fourth largest economy in Ucits form. Now, I wonder: Colombians did aContinue reading “Colombian equity fund getting to Europe. A lesson to Brazilians”
Tag Archives: Marketing
Keep walking, Brazil
2011 was a good year for Brazilian advertising. Among some very interesting campaigns, it is worth mentioning NeoGamaBBH’s for Johnnie Walker. It was the first time that the famous whisky house produced a campaign exclusively for a country. The interest of Johnnie Walker is Brazil is justified. Their products consumption in Brazil hit a record ofContinue reading “Keep walking, Brazil”
Direct marketing awards in Brazil unveils best strategies
Brazil is the Latin America’s country that has presented in recent years the highest rate of growth in the market of the direct marketing. And one more time surpasses the expectations and proves the forecasts growth of the sector. With special prominence for the development of the activities of digital marketing and callcenter, the celebrationContinue reading “Direct marketing awards in Brazil unveils best strategies”
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