Keep walking, Brazil

2011 was a good year for Brazilian advertising. Among some very interesting campaigns, it is worth mentioning NeoGamaBBH’s for Johnnie Walker. It was the first time that the famous whisky house produced a campaign exclusively for a country. The interest of Johnnie Walker is Brazil is justified. Their products consumption in Brazil hit a record ofContinue reading “Keep walking, Brazil”

Direct marketing awards in Brazil unveils best strategies

Brazil is the Latin America’s country that has presented in recent years the highest rate of growth in the market of the direct marketing. And one more time surpasses the expectations and proves the forecasts growth of the sector. With special prominence for the development of the activities of digital marketing and callcenter, the celebrationContinue reading “Direct marketing awards in Brazil unveils best strategies”

Brazilian studios want to compete with Dreamworks and Pixar

With an eye in the global market for animation, which exceeds U.S. $ 128 billion annually, Brazilian producers and studios are starting to prepare their internationalization. A success case The animation Rio topped the weekend box office of Pixar classics like Toy Story and A Bug’s Life , according to figures from Box Office Mojo . Most watched film in the United States inContinue reading “Brazilian studios want to compete with Dreamworks and Pixar”