Author Archives: Edson Warren Soares

About Edson Warren Soares

Edson Warren Soares is partner of War Consulting, a marketing specialist firm with focus in direct communications. He acted as creative director for major advertising agencies, such as Ogilvy and Draftwordwide in Brazil. He researches new trends and marketing strategies, while passioned about art and communication technology. Edson is member of the Brazilian Direct Marketing Association (Abemd) where he integrates the annual prize jury.

Keep walking, Brazil

2011 was a good year for Brazilian advertising. Among some very interesting campaigns, it is worth mentioning NeoGamaBBH’s for Johnnie Walker. It was the first time that the famous whisky house produced a campaign exclusively for a country. The interest of … Continue reading

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Direct marketing awards in Brazil unveils best strategies

Brazil is the Latin America’s country that has presented in recent years the highest rate of growth in the market of the direct marketing. And one more time surpasses the expectations and proves the forecasts growth of the sector. With … Continue reading

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Brazilian studios want to compete with Dreamworks and Pixar

With an eye in the global market for animation, which exceeds U.S. $ 128 billion annually, Brazilian producers and studios are starting to prepare their internationalization. A success case The animation Rio topped the weekend box office of Pixar classics like Toy Story and A … Continue reading

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