Tag Archives: World Cup

The World Cup and the Brazil brand

The FIFA World Cup in Brazil comes with great expectation. Will it help Brazil improve its country brand? Will it enhance the perception of the country internationally?  We are curious to know what the impact will be. Aren’t you? Answer the poll and let’s check the trend at Brazil Global. If you have anything else toContinue reading “The World Cup and the Brazil brand”

Brazil in 2013

Brazil has been on the top of the list of emerging markets for the last years. Is this going to change from now on? In 2013, we certainly had negative signs: weak growth, inflation, and political interventions in state enterprises. Concerns with the advancement of public spending and doubts about the fiscal discipline of theContinue reading “Brazil in 2013”

Business opportunities in Rio unveiled

London Olympic Games. Rio Conferences will present opportunities in strategic sectors of the city from July 25th to August 12th for more than 540 companies.    Organized by Rio Negocios, the conferences are supported by companies like the Brazilian bank Bradesco and the German airline Lufthansa. Audiovisual, High Tech, Energy and Business of Sports will be the topicsContinue reading “Business opportunities in Rio unveiled”

Rio set to attract international investors during London Olympics

Or should we say: Rio takes off? The city of Rio de Janeiro’s investment promotion agency – Rio Negocios – will hold events to attract global investments to the region during the London 2012 Olympics. The agenda in London includes a series of sector-based panels and networking events followed by a roadshow in some European cities. IContinue reading “Rio set to attract international investors during London Olympics”

Is Brazil ready for the game?

2014 and 2016 promise to be  two important years sports wise in Brazil with the World Cup and the Olympic Games.  Brazil is now part of the selected group of countries hosting major events. Only 4 countries have managed this feat: Mexico (1968 and 1970), Germany (1972 and 1974), USA (1994-1996) and Japan (1998-2002). An herculean challenge maybe, but  it is also a chance for Brazil to prove itself inContinue reading “Is Brazil ready for the game?”