Category Archives: Life

Itau’s econometric model on the FIFA World Cup

Serious economists don’t think exclusively about money and business.. they also use their skills and knowledge to fun stuff as answering the question: what team has more chances to win the FIFA World Cup. Itau’s team of economists created a … Continue reading

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Brazil: our highlights of 2012

2012 was a year of contrasts for Brazil. To start with, FDI was record  but the country is not cheap anymore. Momentum is still positive. 7 out of 10 business leaders  interviewed by the E&Y attractiveness survey point Brazil as the most attractive place to establish … Continue reading

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How difficult is it to hire in Brazil? The EDF view

A room full of lawyers and business executives gathered in Paris to discuss protectionism in Brazil.  Heavy weights companies like EDF, SAFRAN and Credit Agricole among others, brought their experience in day-to-day issues. Guillaume de FORCEVILLE, new markets director of … Continue reading

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Rio+20 flashes

The Rio Earth Summit of 1992 was a landmark in Latin America in terms of institutional changes towards sustainability goals. For now, we don’t know much on what impact will have Rio+20 in the debate. But we can try to interpret … Continue reading

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A Brazilian in charge of GM Korea

General Motors named Paulo Sergio Rocha as CEO of its Korean operations. GM Korean subsidiary produces four times more than Brazil. Rocha began his career in product engineering at GM in 1979 and has held several key posts in Latin … Continue reading

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