Culture – Page 5 – BRAZILGLOBAL.NET

Brazilian studios want to compete with Dreamworks and Pixar

With an eye in the global market for animation, which exceeds U.S. $ 128 billion annually, Brazilian producers and studios are starting to prepare their internationalization. A success case The animation Rio topped the weekend box office of Pixar classics like Toy Story and A Bug’s Life , according to figures from Box Office Mojo . Most watched film in the United States inContinue reading “Brazilian studios want to compete with Dreamworks and Pixar”

The Brazilian optimism, a unique feature! (Or: How a Frenchman fell for Brazil)

Brazil holds an exotic and mysterious image for foreigners. Tourism is becoming an important economic activity. In 2008, 5,2 millions of tourist visited Brazil, a record in the subcontinent: http://www.americas-fr.com/tourisme/actualite/le-bresil-seduit-les-touristes-1635.html. Yet for many, the country still remains locked in its stereotype. Images of tropical beauty, soccer and music, along with the recent economic rise are all very positiveContinue reading “The Brazilian optimism, a unique feature! (Or: How a Frenchman fell for Brazil)”

German brewery will market drink with “caipirinha” taste

Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros to create a bottled beverage with a caipirinha taste. This is Veltins’ first drink containing no beer, and it targets Germans aged between 20 and 30. “Bayão” combines wine andContinue reading “German brewery will market drink with “caipirinha” taste”

Being Brazilian cool: the Havaianas style

Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned into fashion When I was a child we wore it at home, or to goContinue reading “Being Brazilian cool: the Havaianas style”

BRIC Wall

There has been some commentary on my blogging which leads me to re-consider whether I should participate in this forum at all. Some of the comments lately have been anti-American, and even ad hominem. I do not market through this forum, rather I seek to learn with a fellow Harvard graduate, much in the wayContinue reading “BRIC Wall”