Category Archives: Culture

German brewery will market drink with “caipirinha” taste

Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros  to create a bottled beverage  with a caipirinha taste. This is Veltins’  first drink containing … Continue reading

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Being Brazilian cool: the Havaianas style

Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned … Continue reading

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There has been some commentary on my blogging which leads me to re-consider whether I should participate in this forum at all. Some of the comments lately have been anti-American, and even ad hominem. I do not market through this … Continue reading

Posted in Article review, Brazil, Culture, Politics | 10 Comments

Meeting the blogger in Sao Paulo

I am in Sao Paulo for vacation. I will be here for two weeks, until the 8th of April. It would be a pleasure to meet some followers of our blog here in Sao Paulo. Let’s have lunch together ? … Continue reading

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Harvard president to visit Brazil in March

Drew Gilpin Faust,  the first woman to serve as Harvard’s president, will meet members of Harvard’s community in São Paulo on March 23 and in Rio de Janeiro on March 25. Questions? Please contact or Samuel Elia AB ’04 at

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Brazil’s presidential election Second round, second thoughts?

The Economist’s endorsement of (eventual loser) Mr. Serra in the Presidential election highlights some issues worth watching in the new Rousseff administration. “Mr Serra also has faults, notably a worrying tendency to try to micromanage everything. But his record suggests … Continue reading

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THE book about Brazilian history

A Parisian friend asked me to suggest him a book about Brazilian history. He got a very quick answer: “1808 – How a mad queen, a fearful prince, and a corrupt court deceived Napoleon and changed the history of Portugal … Continue reading

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