Tag Archives: Brazilian culture

Being Brazilian cool: the Havaianas style

Posted on April 19, 2011 by Hildete Vodopives

Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned … Continue reading →

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World Cup from Paris, Brazilian style

Posted on June 16, 2010 by Hildete Vodopives

On the streets before the game, you would see people in yellow all over Paris. As I took the subway from Hotel de Ville to Trocadero, people would greet us with “Brazil”!!. Anyway, I guess a picture is worth a thousand … Continue reading →

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