Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned into fashion When I was a child we wore it at home, or to goContinue reading “Being Brazilian cool: the Havaianas style”
On the streets before the game, you would see people in yellow all over Paris. As I took the subway from Hotel de Ville to Trocadero, people would greet us with “Brazil”!!. Anyway, I guess a picture is worth a thousand words..