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The World Cup and the Brazil brand

The FIFA World Cup in Brazil comes with great expectation. Will it help Brazil improve its country brand? Will it enhance the perception of the country internationally? We are curious to know what the impact will be. Aren’t you? Answer the poll and let’s check the trend at Brazil Global. If you have anything else toContinue reading “The World Cup and the Brazil brand”

In Paris: How to export to Brazil

The Chamber of Commerce and Industry of Paris Ile-de-France organizes Forum Objectif Brazil to prepare companies to export to Brazil. For those planning to enter a market of 200 million people, this is a good opportunity to start to understand the complexity of the adventure. The agenda is hands on and will present a new tool the EuropeanContinue reading “In Paris: How to export to Brazil”

Brazil in 2013

Brazil has been on the top of the list of emerging markets for the last years. Is this going to change from now on? In 2013, we certainly had negative signs: weak growth, inflation, and political interventions in state enterprises. Concerns with the advancement of public spending and doubts about the fiscal discipline of theContinue reading “Brazil in 2013”

FDC and ApexBrasil develop training program to help Brazilians gain international competitiveness

The Brazilian Agency for Promotion of Exports and Investments (Apex-Brazil) launched a Inter-Com, a program designed to promote the internationalization and competitiveness of Brazilian companies and therefore increase exports. The program developed by Fundação Dom Cabral uses games to develop fundamental skills in the process of internationalization. Brazilian executives are empowered in planning and strategy;Continue reading “FDC and ApexBrasil develop training program to help Brazilians gain international competitiveness”

Brazilian top university aims international presence

Following the example of other universities around the world, the University of São Paulo (USP) launches an unprecedented program of internationalization. The program, called: “USP International” aims to strengthen the University’s presence abroad with offices in London, Boston and Singapore. Thinking about the future “I think that internationalization is a matter of life or death for theContinue reading “Brazilian top university aims international presence”