Dilma in Germany and German business in Brazil

Germany is the fourth largest trading partner of Brazil. No wonder  President Dilma was invited to the opening of high-tech fair CeBIT in Hannover,  where Brazil will be country-theme. CeBIT is the largest technology fair in the world, with more than 4200 exhibitors from 70 countries.  Last year Brazil attended the fair under the theme “Nanotechnology in Brazil.”Continue reading “Dilma in Germany and German business in Brazil”

Good news on the internationalization of Brazilian pharmaceutical

A partnership between the Brazilian Association of Pharma Chemicals and Pharmaceutical Raw Material (Abiquif) and Apex-Brazil plans to advance the internationalization of the industry and increase exports of their products. The plan is to invest over three million dollars in promotion abroad during 2012. The agenda includes going to international fairs, business meetings and businessContinue reading “Good news on the internationalization of Brazilian pharmaceutical”

Brazilian pharma targets internationalization

Brazilian pharmaceutical companies announce plans of internationalization. Latin America is primary target. The idea is to build partnerships, license  and distribute branded products,  but investment of investing in green field abroad is also a possibility. This is the case Hypermarcas, that has in the second half of this year begins to develop a plan for growthContinue reading “Brazilian pharma targets internationalization”

Germans pitching for the World Cup and the Olympic Games

Brasilia – The German President, Christian Wulff, said on Thursday that his country is interested in working in project for the World Cup in 2014 and for the Olympic Games of Rio 2016. Wulff also remarked that currently more than 1200 German companies operate in Brazil, which proves the strong bilateral ties between the twoContinue reading “Germans pitching for the World Cup and the Olympic Games”

German brewery will market drink with “caipirinha” taste

Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros  to create a bottled beverage  with a caipirinha taste. This is Veltins’  first drink containing no beer, and it targets Germans aged between 20 and 30. “Bayão”  combines wine andContinue reading “German brewery will market drink with “caipirinha” taste”

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