Brazil holds an exotic and mysterious image for foreigners. Tourism is becoming an important economic activity. In 2008, 5,2 millions of tourist visited Brazil, a record in the subcontinent: http://www.americas-fr.com/tourisme/actualite/le-bresil-seduit-les-touristes-1635.html. Yet for many, the country still remains locked in its stereotype. Images of tropical beauty, soccer and music, along with the recent economic rise are all very positiveContinue reading “The Brazilian optimism, a unique feature! (Or: How a Frenchman fell for Brazil)”
Category Archives: Brazil
A foreign impression on Brazilian attitude about upfront fee
When doing cross culture business, some things become very important. Fees are one of them. The modus operandi in each culture varies substantially. The question of upfront fees can become an issue that will interfere in the deal itself. If things are not clear, it can simply soar. That is particularly true in Brazil. In an AllContinue reading “A foreign impression on Brazilian attitude about upfront fee”
The Best Business Schools in Sao Paulo
If you want to study in a business school in Brazil, you should head to Sao Paulo. I see Sao Paulo as the Brazilian version of New York (with a Big Italy neighborhood and many other differences). Even an Argentinean would agree that Sao Paulo is the financial capital of Latin America. In fact, IContinue reading “The Best Business Schools in Sao Paulo”
Alive from Rio: World Economic Forum on Latin America 2011
You can follow the World Economic Forum on Latin America alive from Rio. As business and government leaders from across the continent are gathering to discuss new opportunities for innovation in areas like infrastructure and environmental sustainability, the complete library of videos are available online.
German brewery will market drink with “caipirinha” taste
Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros to create a bottled beverage with a caipirinha taste. This is Veltins’ first drink containing no beer, and it targets Germans aged between 20 and 30. “Bayão” combines wine andContinue reading “German brewery will market drink with “caipirinha” taste”
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