The 43 edition of Pow Wow, largest event of the tourism industry in the USA, ended last week with large protests for Brazil to be included in the program “ Visa Waiver.” Brazilians attending the event were wearing bottons with the American and Brazilian flags and the words “Visa Waiver Now!”
Today, Brazilians tourists need to apply and wait up to 141 days before getting a tourist visa to visit the USA. There is no exact way to quantify how many Brazilians decide not to go to the US because of the struggle it is to get a visa. However, it is possible to quantify that:
– 1,2 million Brazilians visited the USA in 2010 (5th in the ranking)
– Brazilian tourists are third in the spending per person ranking (only behind UK and Japan)
The American government forecasts that, for the next three years at least, there will be 12% increase in the annual number of tourists from Brazil, China, and South Korea.
Do you believe the US will change its policy towards Brazil any time soon? American citizens also need a visa to go to Brazil. Would it be a good strategy for Brasilia to change this policy?