Being Brazilian cool: the Havaianas style

Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned into fashion When I was a child we wore it at home, or to goContinue reading “Being Brazilian cool: the Havaianas style”

Latest on Clean Energy: China and Brazil raise investment as developed countries retreat

After a sharp rise in 2010, cut in European incentives made new investment in renewable energy drop in 1 quarter of 2011 (1Q2011) to the lowest in a first quarter since 2009, according to  the London-based researcher, Bloomberg New Energy Finance. Comparing to the 4Q2010, investments in 1Q2011 fell 34%. Brazil and China are exceptions: new investmentContinue reading “Latest on Clean Energy: China and Brazil raise investment as developed countries retreat”

The clean energy race. How countries are investing? A report by PEW

Being eco-friendly, sustainable and social responsible became a key status for nations.  Early this month at the 2nd World Forum on Sustainability, Brazil was pointed out as a leading country in terms of clean energy by global leaders such as Bill Clinton. We are lucky to get now fresh insights and data from a reportContinue reading “The clean energy race. How countries are investing? A report by PEW”

Is Brazil a leader in energy matters?

International personalities attending the 2nd World Forum on Sustainability, in Manaus Amazon reinforced the role of Brazil in as a clean energy producer. If Brazil plays it well, leadership in environmental issues may be a huge business opportunity. What did they say On the last day of the event, Bill Clinton, former U.S. President, scribed a leadership role to Brazil inContinue reading “Is Brazil a leader in energy matters?”

Meeting the blogger in Sao Paulo

I am in Sao Paulo for vacation. I will be here for two weeks, until the 8th of April. It would be a pleasure to meet some followers of our blog here in Sao Paulo. Let’s have lunch together ? I am organizing a meeting with the British blogger Robert Dwek, who writes for DigitalContinue reading “Meeting the blogger in Sao Paulo”

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