Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned into fashion When I was a child we wore it at home, or to goContinue reading “Being Brazilian cool: the Havaianas style”
Category Archives: Brazil
BRIC Wall
There has been some commentary on my blogging which leads me to re-consider whether I should participate in this forum at all. Some of the comments lately have been anti-American, and even ad hominem. I do not market through this forum, rather I seek to learn with a fellow Harvard graduate, much in the wayContinue reading “BRIC Wall”
Rio de Janeiro as main travel destination for New Yorkers
This erratic blogger is now in New York City. I am representing ESCP Europe at the headquarters of the United Nations. I lived here, a city some call the capital of the world, for 3 years during my undergraduate studies. Back in the days, when I mentioned to new acquaintances that I am Brazilian I usedContinue reading “Rio de Janeiro as main travel destination for New Yorkers”
Business at the BRIC Summit in China
Brazilian President Dilma Rousseff is in China attending the BRIC Summit. Reassuring investment in Brazil In a speech during the World Economic Forum in Boao, China, the president Rousseff highlighted the benefits of investing in Brazil. For her, the country is the place to be applicable in various sectors because there is a combination of factors thatContinue reading “Business at the BRIC Summit in China”
Brazil’s Electoral Laws
The Economist’s coverage of Brazilian election laws praised the speed of the announced results, but also noted continuing problems with corruption, which appear to be improving with time. “THE whizzy electronic ballot boxes that Brazil uses for elections meant that most results were announced before bedtime on polling day. But no technology can speed upContinue reading “Brazil’s Electoral Laws”
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