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How is Brazil, the brand, doing?

How is Brazil, the brand, doing? The economy is doing well, international magazines such as The Economist, The Wall Street Journal have dedicated a lot of space to Brazil. But is the brand Brazil a positive one? Does it attract business and tourists? Martin Sorrell, one of the most important man in world advertising, gave anContinue reading “How is Brazil, the brand, doing?”

Stock exchanges of São Paulo and Hong Kong will work together in 2012

Brazilian and Hong Kong companies may be able to list shares on each others’ local exchanges from January 2012, Brazilian newspaper Journal Valor reported on July 12th. Brazilian and Asian bourses are working together to create “two centers of liquidity simultaneously,” said the BM & F Bovespa CEO Mr. Edemir Pinto. A little strange that I could not findContinue reading “Stock exchanges of São Paulo and Hong Kong will work together in 2012”

Itau Surpasses Goldman Sachs in Brazilian Bond Underwriting

July 13 (Bloomberg) — Itau Unibanco Holding SA overtook Citigroup Inc. and Goldman Sachs Group Inc. in Brazilian bond underwriting, leading a push by local banks to grab market share from international banks hurt by the global financial crisis. Itau, the country’s largest bank by market value, jumped four spots this year to become theContinue reading “Itau Surpasses Goldman Sachs in Brazilian Bond Underwriting”

Embraer expands in China

The Brazilian aircraft manufacturer Embraer is setting up a maintenance center in Beijing, its first wholly owned subsidiary in China. It will receive investments of U.S. $ 18 million. Embraer China Technical Services will begin operations within a month, to support customers in China. The Brazilian company has been in China for 10 years. There are more thanContinue reading “Embraer expands in China”

French multinational Louis Dreyfus to expand business in Brazil

Known for the size of its business in orange juice, grains, and more recently in sugar and alcohol, the French multinational Louis Dreyfus Commodities has decided to incorporate Brazil to its global platform marketing of rice, says Jornal Valor. Starting this year, the company, which grossed U.S. $ 7.3 billion in 2009, will start theContinue reading “French multinational Louis Dreyfus to expand business in Brazil”