China Sourcing Fairs to be launched in Brazil to serve demand for China-made products

Global Sources‘ expands its China Sourcing Fairs exhibition brand to Brazil and aims to cover all South America.

Emerging markets has been an important niche for the China Sourcing Fairs over the past few years, with new China Sourcing Fairs being launched in up-and-coming consumer markets like Dubai, Mumbai, Johannesburg, and most recently in Miami, to serve the Latin American market. In fact, largely as a result of these new events, Global Sources has qualified more than 100,000 buyers from emerging markets over the past 24 months.

Centro de exposição Imigrantes

The São Paulo event will take place August 14-16, 2012. The shows scheduled are:

Online Sourcing Fairs enable buyers to engage with exhibitors before, during and after the physical shows, or even if they cannot visit the physical shows.

“Asia’s exporters are increasingly looking to expand to new markets where demand for consumer products is growing. Brazil is a market where these manufacturers see growing interest in their products,” said Tommy Wong, President of Global Sources Exhibitions. “The China Sourcing Fairs in Brazil will be the first time buyers in that part of the world can have access to such a large selection of China and Asian suppliers.”

“South America is one of the key areas where suppliers have told us they wanted to expand their business. Specifically, Brazil, with a population over 200 million people, was the country where they wanted the next China Sourcing Fair to be launched,” Wong added.

With a GDP of $2 trillion in 2010, Brazil has become the seventh-largest economy in the world. Its economy is expected to grow by 4.5% in 2011, and by over 4% in 2012. Economic growth drives demand for consumer products — many of which are made by China and Asia-based manufacturers. Brazil’s retail sales grew by 10.3% last year, making it one of the most attractive markets for Asia’s exporters.

Source: HONG KONG, Oct. 24, 2011 /PRNewswire-Asia

Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

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