I present a list compiled by experts of the top 10 Startups in Brazil. Even if you are not tech savvy, these companies should be on your radar since they promise extremely rapid growth.
Even though I agree that all these 10 startups are very promising and some already quite successful, I still have to pinpoint that the criteria used to classify them is blurry. Valuing companies is, above all, a subjective exercise. In theory, any company’s value is directly related to its future cash flows. On the top of that, private companies disclosure less often and more outdated financial information than public companies. However, no one can precisely predict the future (if a startup comes up with a way to do so, it will head all the rankings, even above the all mighty Facebook). Therefore, unless the next Jobs come up with crystal balls that work, evaluating companies will always be controversial since it is highly dependent on information and forecasts.
The list is attention-grabbing, to say the least. There are companies that cause little surprise, such as Peixe Urbano and BuscaPé, and others that are not yet so famous, like Shoes4You. Most of the startups are in the area of electronic commerce, one of the most promising segments in Brazil. (See: Even Without Amazon, Brazil’s E-Commerce Is Booming: Record-Breaking Figures In 2011).
Check out the full list below:
- Peixe Urbano (collective shopping site)
- LikeStore (enabling purchases via Facebook)
- SambaTech (online video)