Where is the best place to watch the World Cup? In Brazil, you may be sure.. There is nothing like it. The cheering, the humor, the samba after a victory… Understanding why Brazil “stops” during the World Cup is understanding how Brazilians relate to pride and joy.
It might sound like a contradiction. A country that is a star among emerging economies, just about to leave the reductionist image of being the country of “samba and carnival” suddenly becomes exactly that.
Everything will stop
Most (probably all) companies will allow staff to go home early today, when Brazil faces North Korea. Banks have permission from the central bank to close early on the days Brazil is playing, the currency market will operate on shortened hours, and most government agencies will shut down.
The economy will not be the same during these days. Televisions and beer have an extra boost while other segments will halt.
Popularity in Europe
Ifop, a market research company in Europe, conducted a survey about the popularity of countries in the World Cup. The survey shows that Brazil has the world’s most beloved team. The officials asked which team Ifop foreign national whom the respondents most like or feel greater affection, and 21% of respondents selected the Brazilian team and only 9% voted in Spain, placed second again.
Today in Paris
My friends and I will gather in front of the Museum du Cinema, in Trocadore, to watch the game in an open air screen…all of us wearing the colors of the team 5 times champion of the world. No French company or bank will close for Brazil. No problem, the game will happen at 8:30 pm.. Paris time.
Understand the Brazilian “ethos”
Doing business in a different economy is about facing a different mind frame and values. Foreigners in Brazil will have today a unique chance to see an interesting aspect Brazilian culture. It is hard to describe it. If you are not in Brazil, try to spot those in yellow gathered in front a tv during the game.. I am sure they are everywhere.