How is Brazil, the brand, doing? The economy is doing well, international magazines such as The Economist, The Wall Street Journal have dedicated a lot of space to Brazil. But is the brand Brazil a positive one? Does it attract business and tourists? Martin Sorrell, one of the most important man in world advertising, gave anContinue reading “How is Brazil, the brand, doing?”
Tag Archives: Olympic games
Are Brazilian airports ready to meet air passenger demand in next World Cup?
Airports in Brazil have been a bottle neck for some time. In 2007, the country saw its first “apagao aereo”, an air blackout of gigantic proportions. With the Olympic games in 2012 and the World Cup in 2014, airports become even more important for the economy. But the sector is controlled by the state and private investorsContinue reading “Are Brazilian airports ready to meet air passenger demand in next World Cup?”
Policing in Rio impacts Economics ahead of Olympic Preparation
A traveler in Rio sees two police with AR-15 rifles at the entrance to a favela midway between Copacobana and Ipanema, less than a football field from the finest beaches in the world. Yards away, more police stand watch, while up the curving road, street vendors hawk roasted chicken on a stick. The scene isContinue reading “Policing in Rio impacts Economics ahead of Olympic Preparation”
IBM’s new research lab is in Brazil
It is true that IBM has been in Brazil for 93 years. But now, the American company launches its first lab in 12 years in the country. The mission of the Brazilian IBM lab is to develop technology systems around natural resource development – namely petroleum and gas – and large-scale events such as the Olympics.Continue reading “IBM’s new research lab is in Brazil”
BRAZILGLOBAL.NET 