Healthcare-focused marketing consultancy, Kantar Health, announced the expansion of the National Health and Wellness Survey (NHWS) database in Brazil. NHWS is the largest international self-reported patient database in the healthcare industry. “Brazil has the largest economy and population in Latin America, making it an attractive growth opportunity for pharmaceutical companies,” sayshar Dave Pomerantz, Senior Vice President ofContinue reading “Healthcare consulting firm expands to Brazil”
Category Archives: Business
International asset managers eye Brazilians nouveaux riches?
Probably so. One more international house crossing the Equador line heading Brazil. Hamilton Lane, an independent private equity asset management announced that it is planning to open an office in Rio de Janeiro. Local office will be headed by Ricardo Fernandez Silva, Jr. and Filipe Caldas. Both execs come from swiss firm Capital Dynamics, who set foot in RioContinue reading “International asset managers eye Brazilians nouveaux riches?”
E-commerce giant launching in Brazil this year
Rakuten, the Japanese e-commerce giant, plans to start operation in Brazil this year. Hiroshi Mikitani, company’s CEO, visits the country to meet with the local team and Brazilian retailers preparing for the launch. “We will have a ‘soft launch’ in November and a grand opening next year,” he said in an interview to Jornal O Globo this week. In June, Rakuten announced the purchase of 75% of Brazilian Ikeda, for an undisclosed amount. Ikeda provides electronic commerce services to large retailers such as localsContinue reading “E-commerce giant launching in Brazil this year”
A couple of notes on Brazilian agribusiness
Agrifirma, the Brazilian farmland investment company, announced a new joint venture with Fundo Brasil Agonegocio, one of Brazil’s biggest private equity investors. The new fund, Agrifirma Brasil Agropecuaria, will receive an $82m investment in Agrifirma’s existing projects. Notedly, huge areas of undeveloped land in Brazil’s Bahia region. Keep an eye on the gouvernement NoContinue reading “A couple of notes on Brazilian agribusiness”
Chinese cars, Brazilian market
China’s biggest auto exporter, Brazil Chery Automobile Co, is attempting to triple its market share in Brazil by 2015, said Luis Curi, CEO of the Brazilian unit in an interview to Bloomberg. The company’s rate of purchase from its Chinese parent hovers around 4,000 vehicles a month, with practically no stock in the country, Curi said. The Brazilian market share of Chinese automakers has expanded to 3.29 percent this month, from virtually zero in April 2010, according to data from Fenabrave, the national car dealers association. Brazil is already the biggest market for Chery outside China. Profit margins for the next decade should be “insignificant”, with the company working at break-even level. Chery expects to sell about 30,000 vehicles in Brazil this year and wants to attain 3 percent of sales in the South American. Production begins at a $400 million factory the company is building in Jacarei, in Sao Paulo state. Other chinese car manufacturers in Brazil Chery was the first of the new wave of Chinese car manufacturers in early 2010 and has 82Continue reading “Chinese cars, Brazilian market”
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