Healthcare-focused marketing consultancy, Kantar Health, announced the expansion of the National Health and Wellness Survey (NHWS) database in Brazil. NHWS is the largest international self-reported patient database in the healthcare industry.
“Brazil has the largest economy and population in Latin America, making it an attractive growth opportunity for pharmaceutical companies,” sayshar Dave Pomerantz, Senior Vice President of Business Development with Kantar Health. “However, this is not a market to enter into without deep knowledge of the market and its patients. NHWS’s data helps global pharma companies gain an understanding of the Brazilian patient as well as the Brazilian healthcare market, which is different from the typical U.S. or EU market.”
The survey was completed by 12,000 Brazilian consumers. Topics covered include health status, attitudes, behaviors and outcomes among adults 18 or older. The survey also captures unique information specific to Brazil’s healthcare market, including:
- Use of national health insurance (Sistema Unico de Saude)
- Whether patients have paid out of pocket for a brand-name medication
- Where patients received their initial written prescription
- Socioeconomic data
The NHWS database provides broad coverage of healthcare, with results that are projected to the population to deliver prevalence information in more than 165 conditions.