Healthcare consulting firm expands to Brazil

Healthcare-focused marketing consultancy, Kantar Health, announced the expansion of the National Health and Wellness Survey (NHWS) database in Brazil. NHWS is the largest international self-reported patient database in the healthcare industry.

“Brazil has the largest economy and population in Latin America, making it an attractive growth opportunity for pharmaceutical companies,” sayshar Dave Pomerantz, Senior Vice President of Business Development with Kantar Health. “However, this is not a market to enter into without deep knowledge of the market and its patients. NHWS’s data helps global pharma companies gain an understanding of the Brazilian patient as well as the Brazilian healthcare market, which is different from the typical U.S. or EU market.”

The survey was completed by 12,000 Brazilian consumers. Topics covered include health status, attitudes, behaviors and outcomes among adults 18 or older. The survey also captures unique information specific to Brazil’s healthcare market, including:

  • Use of national health insurance (Sistema Unico de Saude)
  • Whether patients have paid out of pocket for a brand-name medication
  • Where patients received their initial written prescription
  • Socioeconomic data

The NHWS database provides broad coverage of healthcare, with results that are projected to the population to deliver prevalence information in more than 165 conditions.


Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

3 thoughts on “Healthcare consulting firm expands to Brazil

  1. This is slightly off topic, but the reference to, “Latin America” for Brazil has me puzzled. While Brazil is geographically the largest country in South America, being only slightly smaller than the USA, to include it as, “Latin America” does not seem to fit. North Americans abuse this phrase and feel that everything south of California, AZ. TX. and New Mexico are Latin, Spanish speaking. While Brazilians speak Portugues and the country follows more after European traditions, somhow to refer to Brasileiros as Latinos seems out of place to me (and I am an Americano). Are Brasileiro´s affected at all by this Latin Brand or am I being foolish?


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