Rakuten, the Japanese e-commerce giant, plans to start operation in Brazil this year. Hiroshi Mikitani, company’s CEO, visits the country to meet with the local team and Brazilian retailers preparing for the launch. “We will have a ‘soft launch’ in November and a grand opening next year,” he said in an interview to Jornal O Globo this week.
In June, Rakuten announced the purchase of 75% of Brazilian Ikeda, for an undisclosed amount. Ikeda provides electronic commerce services to large retailers such as locals Videolar, Cobas, Etna and LePostiche.