Brazilian companies attend the Hannover Industrial Fair

Brazil will be represented at the world’s largest display of technology for industries, the  Hannover Industrial Fair in Germany. Brazilian companies wish to strengthen its brands internationally, but also to make contacts with representatives of the European market, and  originate opportunities in other continents such as Asia, Africa and Oceania.


“Brazil have traditionally participated in the fair, considered the meeting point for businessmen, engineers, buyers and suppliers worldwide, and which meets annually, about 5,000 exhibitors,” said Constantine Bäumle, director of Hannover Fairs in Brazil.

The Brazilian business missions, trade mission to the Hannover Industrial Fair in Germany, is articulated by the Federation of Industries of Rio Grande do Sul (FIERGS) through the International Business Centre (CIN-RS).

Some areas on display at the event are industrial automation, energy, technology for power plants, digital industry and nanotechnology. The novelty this year is an exclusive pavilion for innovations of urban infrastructure.

Promoted by the CNI, with participation of all International Business Centers Network (RCN) Industrial Federations, the mission takes place within the Al-Invest IV Program, funded by the European Commission. In Mercosur, Chile and Venezuela, the program is implemented and co-financed by a consortium led by the CNI.

Also participating in the project, the Federation of Industries of the State of Santa Catarina – FIESC with the objective of exploring business opportunities to transfer know-how and technology to promote integration through technical monitoring daily activities and tours at the Hanover industrial fair.

Nanotechnology in Brazil

Aiming to bring together representatives from the sector of nanotechnology for a presentation at the event, VDI, VDI-Germany and Brazil will organize a Brazilian delegation to visit the fair.

Under the theme “Nanotechnology in Brazil,” the delegation to Hannover Messe aimed at brokering contacts and consequent initiation of cooperation between the two countries in the field of nanotechnology, as well as the development of common goals for future projects. The idea is to combine the strong side of nanotechnology in Brazil to German interests and thus create a situation “win-win” for both sides. More information through the Association of Engineers Brazil-Germany

Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

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