Lacoste makes Brazil a priority

The expansion of the fashion industry is a good sign of the change in the profile of the Brazilian consumer. Wealthier, this consumer can now afford the international brands.

Lacoste.  The French fashion label targets to double its activities in Brazil by 2012. Lacoste plans to grow between 30% and 35% this year in Brazil – one of the highest prospects for expansion of the brand in the world.

In an interview to Jornal Valor, Michel Lacoste said, in good portuguese, that “Brazil is a priority for us,”. Michel is the company president and son of award-winning tennis player Rene Lacoste, who created in the late ’20s, the famous polo for your personal use on the court . “The country is growing and forging  its development. Consequently,  we have many customers in Brazil,”.In 2009, revenues of the brand in Brazil reached R $ 100 million, an increase of 60%.

Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

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