First news are promising. In less than five hours at the German show, STA Holding, a Sao Paulo based IT company, closed a deal worth U.S. $ 250,000 with the Spanish BTG.
STA sold a solution called Sales Administration Tool (SAT), a tool that consolidates financial analysis and is available in English, Portuguese and Spanish.
The trade fair experience
Luiz Pimentel, CEO of STA Holding, points out the factor presence provided by international trade fairs as the best strategy for boosting business. This is the third time STA participates in CeBIT. “Here I have the opportunity to meet with directors of large companies and start great relationships that may create future partnerships,” he said.
About STA Holding
Last year, STA Holding earned about $ 15 million. Besides its headquarters in Sao Paulo, the company has a plant in Campinas (SP) and Rio de Janeiro (RJ), and in July of last year, opened an office in Miami. The company is MPS level G in the model.
Brazilians at CeBIT
The Brazilian delegation at the event, which brings together 130 companies and public and private institutions. For the 13th year in a row, SOFTEX – Association for Promoting the Brazilian Software Excellence ( www.softex.br ) is responsible for organizing the Brazilian presence at the event. The initiative also is supported by different Brazilian government institutions, including: Ministry of Science, Ministry of Foreign Affairs, Ministry of Communications, Ministry of Development, Industry and Foreign Trade, Embratur, Bank National Economic and Social Development (BNDES) and the Brazilian Agency for Export Promotion and Investment (Apex-Brazil).