How are Brazilian IT companies doing at CeBIT?

First news are promising. In less than five hours at the German show, STA Holding, a Sao Paulo based IT company, closed a deal worth U.S. $ 250,000 with the Spanish BTG.

The product

STA sold a solution called Sales Administration Tool (SAT), a tool that consolidates financial analysis and is available in English, Portuguese and Spanish.

The trade fair experience

Luiz Pimentel, CEO of STA Holding,  points out the factor presence provided by international trade fairs as the best strategy for boosting business. This is the third time STA participates in CeBIT. “Here I have the opportunity to meet with directors of large companies and start great relationships that may create future partnerships,” he said.

About STA Holding

Last year, STA Holding earned about $ 15 million. Besides its headquarters in Sao Paulo, the company has a plant in Campinas (SP) and Rio de Janeiro (RJ), and in July of last year, opened an office in Miami. The company is MPS level G in the model.

Brazilians at CeBIT

The Brazilian delegation at the event, which brings together 130 companies and public and private institutions. For the 13th year in a row, SOFTEX – Association for Promoting the Brazilian Software Excellence ( ) is responsible for organizing the Brazilian presence at the event. The initiative also is supported by   different Brazilian government institutions, including: Ministry of Science, Ministry of Foreign Affairs, Ministry of Communications, Ministry of Development, Industry and Foreign Trade, Embratur, Bank National Economic and Social Development (BNDES) and the Brazilian Agency for Export Promotion and Investment (Apex-Brazil).

Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

3 thoughts on “How are Brazilian IT companies doing at CeBIT?

    1. Hi Steven, thanks for reading us!
      Germany is one of the top business partners of Brazil. And there are many Brazilian companies originated from German families (Gerdau is a classic example). IT companies are a vast group and we would need to do a deep marketing research, otherwise you can make the wrong move. Brazil need trained people. Language might be a problem. One needs to speak Portuguese. Other thing is getting a VISA. You will need a company to sponsor you. Brazil is a big market as you know, but it also requires a plan to be successful, as everywhere else.
      I have advised companies in this process. First step is to get to know better your market. Competitors and prospects. Barriers and legislation. You need to know your strengths. Brazil is not cheap any more. That comes with a growing market. You can end up spending a lot of money if you do not do your home work first.
      Let me know if you’d like to discuss a plan to develop a business in Brazil. I will be happy to help.
      rds! Hildete


  1. Hi Hildete,

    Thanks for your blog. Unfortunately I missed Cebit as I was on holiday in Sth America.

    I have some questions:

    Which German IT and Telecoms companies are investing/doing business in Brazil?

    What are the chances of German IT professionals getting work in Brazil unless employed by such a foreign company? Is there a demand for skilled IT professionals in Brazil?

    How easy is it for foreign IT companies to set up in Brazil?


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