The Economist’s coverage of innovation in emerging markets suggests that innovative BRIC companies are sharing information between themselves – completely circumventing the economic systems of the Rich World.
“Smoothly managed China is very different from chaotic India. Brazilians have a much higher standard of living than Indians. Plenty of emerging-market companies are flourishing without either reverse innovation or frugal production. But emerging markets nevertheless have something in common. They face similar challenges (such as large numbers of poor people) and similar opportunities (such as rapid economic growth). And emerging-market companies interact all the time, learning from each other and poaching each other’s customers. A number of these companies have set up joint ventures. Mahindra & Mahindra is working with a Chinese company, Huawei has opened a research centre in Bangalore and Lenovo is now applying the model that served it so well in China to India. It has also moved its global advertising headquarters to Bangalore. Brazil’s Embraer has found keen customers in SaudiArabia, Panama and Poland and set up a joint venture in China. GE sells its electrocardiograms as successfully in China as in India.”
This is part of my survey of the 30 best articles from The Economist over the past two years to gain insight into whether Brazilian attitudes towards America have declined, and global attitudes towards Brazil — comments welcome!
… and a Merry Christmas to my blogging partners, and all our readers!