The “Award culture” is getting into the tropics

Behind the good performance of the Brazilian economy there are companies and institutions .. and people! On my last trip to São Paulo, I attended the Abrasca Value Awards, in Portuguese Premio Abrasca de Criação de Valor. Companies awarded for value return, sustainability and social practices.

The “Award culture” is starting to get into the tropics.  It is probably one of the good things about the acculturation; learning and improving. Abrasca is one of the leading institutions in the Brazilian capital markets. Its “congregation” are the companies listed in the stock exchange.

Antonio Castro, president of Abrasca

Abrasca’s president Antonio Castro explained that the award methodology takes into consideration the return to stockholders in the last three years.  But it also takes into account the corporate governance, transparency and sustainability policies.

Frederico Oldoni, CFO Hering

The number one in the value list is Hering, a  The company’s market cap went from  R$ 428,28 millions in 2008 to R$ 1,58 billion by the end of last year.   Chosen by a committee formed by 14 entities in the market as the best case of value creation in 2010. The company has added 270% value for shareholders in 2009 and 127% of the weighted average of the last three years.

The Awards Picture

On the top row, from left to right

Frederico Oldani (Hering), Walter Malieni Jr  (Banco do Brasil), Viktor Moszkowicz (Vale),  Arthur Piotto Filho (CCR),  Claudio Roberto Ely (DROGASIL), Mauricio Perez Botelho (Energisa), Astor Milton Schimitt (Randon)

On the bottom, from left to right

Arthur Farme d’Amoedo (SulAmérica),  Ricardo Simões (Copasa), Cristiane Barreto (Vivo) Tarcisio Beuren (Gerdau), Gilsomar Maia (Totvs),  José Roberto Pacheco (Odontoprev)

Among the VIPs

The event was a truly glittering occasion with plenty of VIPs in attendance; including – Capital markets institutions, INI, ABVCAP, IBRI and CVM just to name a few.

And because the globe is getting smaller, the Abrasca award in Brazil had a Emmy Award winner sitting in the audience. Kevin Wallace,  theatre producer of the Lord of the Rings.

In the picture below: presidents of Apimec Nacional Lucy Sousa, Apimec Sao Paulo, Reginaldo Alexandre side me with Kevin.

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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Bureau. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil. She lives between Paris and Rio and is a member of the Harvard Club of Paris and of the Mercosur Women’s Forum.
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