A country of “Nouveaux Riches” .. yet Brazil is 3rd income inequality


Luxury items? Doing fine thank you.

A recent survey by consulting firm PonteEstratégia revealed that middle class Brazilians(earning R$1,500-R$5,000 per month) spend 30% to 60% of their income on luxury items.

The Copacabana Palace Hotel: destination for the HNW

On the same note, GFK institute and MCF consultancy announced that the luxury market in Brazil will grow more than the economy as a whole; 23% against the GDP forecast of 7.2%,  Last year, sales in the sector grew 12% YoY, and average consumer spending was R$2,726.00 per purchase.

Social contrast
It is difficult to understand how a country with such high economic rates, repeatedly on the news with stories of success can be the 3rd worst in the world in terms of income inequality.


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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Bureau. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil. She lives between Paris and Rio and is a member of the Harvard Club of Paris and of the Mercosur Women’s Forum.
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