Brazil’s Global Warming Agenda | World Resources Institute

Brazil has turned its international climate commitments into national law, but that’s only the beginning.

Since Copenhagen, over fifty countries have pledged greenhouse gas reduction targets to the UNFCCC. Brazil has gone a step further and turned its commitment into national law…

Brazil’s Global Warming Agenda | World Resources Institute

My point of view: Municipal policies stay overlooked.

The private sector in Brazil has proven to be much more efficient in terms of green initiatives then the government itself. Take the example of Vale. As a mining company, it could be on the top os the list of polluters in the world. Nonetheless, in 2008 the company prepared a Sustainability development policy to address environmental and social issues. The perspective of the company is value. The search of value to its shareholders included. But they are aware of the importance of a long term approach to their business model. And that will include marketing no doubt. They want to look good to the public. With this in mind, they will spend almost 1 billion dollars, 829 million to be exact, in their .environmental budget for 2010.
On the other hand, the Brazilian city hall officers close their eyes to the disastrous effect of the favelas on the environment. Demagogy rules in this case. No one wants to be the law enforcer. The consequence is pollution of the groundwater, risks of landslide on the hills and consequently, death.

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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Bureau. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil. She lives between Paris and Rio and is a member of the Harvard Club of Paris and of the Mercosur Women’s Forum.
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