Decoding the DNA of Brazilian Multinationals

In recent years, companies from emerging economies — especially the BRIC nations (Brazil, Russia, India and China) — have challenged the hegemony of multinational giants from the U.S., Europe and Japan in what has been called the “third wave” of globalization. Brazilian multinationals, with their own unique attributes, are leading the charge. Last year, the Boston Consulting Group ranked 14 Brazilian companies among the world’s 100 “new global rivals.”

Decoding the DNA of Brazilian Multinationals.

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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Bureau. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil. She lives between Paris and Rio and is a member of the Harvard Club of Paris and of the Mercosur Women’s Forum.
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