In recent years, companies from emerging economies — especially the BRIC nations (Brazil, Russia, India and China) — have challenged the hegemony of multinational giants from the U.S., Europe and Japan in what has been called the “third wave” of globalization. Brazilian multinationals, with their own unique attributes, are leading the charge. Last year, the Boston Consulting Group ranked 14 Brazilian companies among the world’s 100 “new global rivals.”
Decoding the DNA of Brazilian Multinationals
Published by Hildete Vodopives
Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC). View more posts
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