Emerging market’s spending trends – the Credit Suisse consumer survey

Spending trends in emerging markets were the object of a survey recently conducted by the Credit Suisse Research Institute  in collaboration with global market research firm AC Nielsen.

The survey explores the spending profiles of consumers within Brazil, Russia, India, China, Egypt, Indonesia and Saudi Arabia.

Highlights about Brazil

  • Brazilian consumers rank as the most optimistic: 63% of respondents to the survey said they expected an improvement in their personal finances over the next six months.
  • Household spending have a more balanced mix discretionary and essential spending.
  • Very little saving. Brazilian saver stets aside barely 10% for savings versus 30% in China.
  • Property ownership is the second highest in the survey.
  • Intention to buy a car is also high.
  • Healthcare prioritization. Brazil expenditure –standing near 10% is almost twice as China’s.

Where to invest?

The rise of the emerging market consumer is widely regarded as one of the most important strategic investment stories of our time, says Amy Williams at Citywire. The magazine crafted a managers top list of the companies that will benefit from emerging markets consumption. Among these companies we read: Bradesco, MRV Real Estate and Kroton Education but also the multinational Nestle, that has a strong presence in the country.

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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil.
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