Brazilian cinema in Cannes. How is business?

Brazil is modestly represented at the Cannes Film Festival this year. No film in official competition. But producers are there in a 100 meters stand making contacts, with the support of Cinema Brazil, a program created to help export Brazilian audiovisual production. The festival is not limited to the red carpet.

Business presence. Cinema Brazil was originated  in the state of Sao Paulo by SIAESP (Union of Audiovisual Industries of the State of So Paulo) and funded by APEX-Brazil (Agency for Export of Promotion es and Investment). The program also has a partnership with the Ministry of Culture and with institutional support ANCINE (National Cinema Agency) as well as the Ministry Foreign Relations. This is the third consecutive year that Cinema Brazil takes place, publicizing the national cinema abroad.

Brazil Global could not find Cinema Brazil in the internet.. is it out there?

Creative presence. Brazilian movies, on the Croisette this year:

Official Competition – Short Films:
“Estação” of Márcia Faria
This short film tells the story of Inês, a provincial 21 year old girl who arrived in Sao Paulo with the dream of becoming an actress. Having nowhere to sleep, she decides to live at the  bus terminal Tiete. Director Márcia Faria is no beginner. She has been director with Walter Salles and Hector Babenco.

Cannes Classics: “The Kiss of the Spider Woman” (“O Beijo da Mulher Aranha) Héctor Babenco (1985)
US-Brazilian co-production.  William Hurt won an Oscar for Best Actor and Best Actor at Cannes … in 1985.  Director Hector Babenco, who is from Argentina, was responsable for some other great films, like “Pixote: The Law of the Weakest” or “Carandiru”.

Fortnight: “Alegria”, Marina Méliand e Felipe Bragança
This is the second feature of the duo, whose short films have previously circulated in major international festivals.

Critics’ Week: “A distração Ivan” Cavi Borges, and Gustavo MeloSpecial Session: “Cinco Vezes Favela – Agora por nós mesmos” of Manaira Carneiros Wagner Novais, Rodrigo Felha, Cacau Amaral, Luciano Vidigal, Luciana Bezerra Cadu Barcelos Source:  http://abracarioca.blog.lemonde.fr/2010/05/01/le-bresil-au-festival-de-cannes-2010/

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About Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists. She is a member of the Brazilian Investment Analysts Association (APIMEC-Rio) where she served as Corporate Relations Director and later, on the board. Hildete advises companies doing business in Brazil.
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