Chinese company Gigabyte to invest 30 million dollars in Brazil

Brazil is the country that will receive the third largest investment from Chinese manufacturer of motherboards, Gigabyte. Over the next three years, the company will ship 30 million dollars here, much more than the 10 million invested over the past 10 years.

After Taiwan and China, the country is the market with greatest potential for development, according to Taiwanese Henry Kao, vice president of the unit of the company’s motherboards. It is so strategic that the executive has faced a journey of 30 hours between Taiwan and Sao Paulo more than 10 times since 2006 designing the next steps, he is announcing today to its customers (manufacturers, integrators and distributors).

The company was founded in China in 1986 and has been present  in Brazil for the last 10 years. Gigabyte sold in this period 10 million motherboards in the country. Since then, it has an agreement with a local manufacturer called Teikon, which manufactures its products and inserts the Gigabyte brand. In this way, won between 10% and 15% market share of motherboards. But the format does not guarantee after-sales service and a client with problems was forced to call the retailer or to Taiwan.

Source: Revista Exame

Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s