Brazilian design context targets the American furniture market

Table of Gustavo Martini

The Brazilian furniture industry in the South city of Bento Gonçalvez (Rio Grande do Sul) will hold a contest to develop a line of Brazilian furniture designed to please the American taste.

A team of American consultants  will assist competitors to adapt their products to trends, preferences and requirements of the American market.

The Project Orchestra Brazil exists since 2006 and promotes the competitive insertion of supplying the furniture industry in the international market. The project has the participation of 72 companies and 38 design studios. In 2013, the participating companies reported significant increase in exports. Compared to 2012, exports increased 14.6%, completing four consecutive years of growth. In 2014, the project will participate in fairs FMC China (China), Intermob Istanbul (Turkey), Sicam Pordenone (Italy) and Fenafor Peru (Lima).

The initiative is a partnership between (Apex-Brazil) Brazilian Agency for Export Promotion and the Association of Furniture Industries of Bento Gonçalves (Sindmóveis).


Published by Hildete Vodopives

Hildete de Moraes Vodopives is founder of Brazil Global and of the Harvard Strategists Group. She has a PhD in Economic History and advises companies and investment agencies in international business development.She served as Corporate Relations Director and later, on the board of the Brazilian Investment Analysts Association (APIMEC).

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