German brewery will market drink with “caipirinha” taste

Caipirinha going global, with a German accent? Yes, and it is called “Bayão”. Veltins, a traditional German brewery, announced it will invest 500 000 euros  to create a bottled beverage  with a caipirinha taste. This is Veltins’  first drink containing no beer, and it targets Germans aged between 20 and 30. “Bayão”  combines wine andContinue reading “German brewery will market drink with “caipirinha” taste”