Quite interesting to see a prestigious newspaper such as the Washington Post to dedicate an extensive article to Brazilian company JBS. It starts like this.. ” The founder, who began by slaughtering one or two head a day in 1953, raises calves far in the countryside. Six of his children are in JBS’s management. And ranchersContinue reading “The Washington Post says “JBS dominates world beef industry from farm to fork””
Daily Archives: April 19, 2011
Thank you Janar
I’d like to thank my fellow blogger Janar Wasito for his contribution to Brazil Global. When I first started this blog, I was writing my thesis about the internationalization of Vale, the mining company and wanted to ruminate about everything related to Brazil in the global environment. Janar accepted my invitation to share his foreigner view.Continue reading “Thank you Janar”
Final Post
Today, there was a suggestion that I not post on this blog, a suggestion that I will follow. In my previous post, I was talking about this comment (April 16): “Ahh yes, the “famous” The Economist. I Wonder when “westerners” will understand that they are a bunch of clowns who enjoy and believe their ownContinue reading “Final Post”
Being Brazilian cool: the Havaianas style
Not many Brazilian brands have succeeded internationally. We are still learning how to market our style and values internationally. In this context (and as an Eastern token for our readers) Havaianas stand as an interesting case. An everyday shoe turned into fashion When I was a child we wore it at home, or to goContinue reading “Being Brazilian cool: the Havaianas style”
BRIC Wall
There has been some commentary on my blogging which leads me to re-consider whether I should participate in this forum at all. Some of the comments lately have been anti-American, and even ad hominem. I do not market through this forum, rather I seek to learn with a fellow Harvard graduate, much in the wayContinue reading “BRIC Wall”
