2011 was a good year for Brazilian advertising. Among some very interesting campaigns, it is worth mentioning NeoGamaBBH’s for Johnnie Walker. It was the first time that the famous whisky house produced a campaign exclusively for a country. The interest of Johnnie Walker is Brazil is justified. Their products consumption in Brazil hit a record ofContinue reading “Keep walking, Brazil”
Monthly Archives: December 2011
Merry Christmas “à la brésilienne”
wishing you all an inspiring holy Christmas.
Brazilian Industrias Romi acquires 3rd factory in Italy
Industrias Romi SA, leader in machinery and equipment, announced the acquisition of Italian company Fertigungssysteme Burkhardt + Weber GmbH for 20.5 million euros. This will be Romi’s third factory in Italy. “This acquisition will complement the business of the Romi machine tool division, which accounts for about 65% of our revenue,” said to Jornal Valor, LivaldoContinue reading “Brazilian Industrias Romi acquires 3rd factory in Italy”
L’Oréal’s lab in Rio
L’Oréal will invest 70 million reais in a research and innovation facility on the island of Bom Jesus, in Rio de Janeiro. Emerging markets focus The laboratory will intensify the development of products adapted to the Brazilian and Latin American markets. With an annual turnover of 19.5 billion euros in 2010, L’Oréal is the world leaderContinue reading “L’Oréal’s lab in Rio”
Dilma Rousseff in The World in 2012, The Economist
The Americas The Brazilian model Dilma Rousseff, president of Brazil, argues that her country’s policies have lessons for the wider world Nov 17th 2011 | from The World In 2012 print edition The world is changing fast. We are experiencing an inflexion in the global distribution of wealth, with a number of countriesContinue reading “Dilma Rousseff in The World in 2012, The Economist”
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